In Holland, this very odd TV commercial is making its way around the web, while it hasn’t been on TV yet. In a typical Dutch setting, a cow judges cars that drive by. The Volkswagen Golf and Ford Focus are boo’ed away. But for the Fiat Bravo, the cow has something else to say. See for yourself:
Fiat have gone interactive in the cinema. Developed by Brazil’s Agencia Click the six-minute-long interactive movie is in the “choose you own adventure” style and generates 16 different endings depending on the choices of the audience. During the adverts the audience are given 4 different questions to answer and which they need to text to a given number. The final version of the movie is compiled from the clips that gather the most votes (which is all handled digitally). The campaign site (in Portuguese) is here.
To properly celebrate (and of course take promotional advantage) of the upcoming Olympic games, Fiat has partnered with Google Earth to launch an extremely cool online competition. Under the snows of Turin and the Olympic valleys Fiat has hidden an exclusive Ferrari 360 Experience pass and four Fiat Sedici cars. The game (Sedici contest) challenges users finding on a Google Earth map the places where suche prizes have been hidden. The competition is also in English, so I definitely invite you to give it a try. The campaign has been created by TestawebEdv, and I’m glad I can eventually post a nice Italian interactive concept. Of course , I have one thing to complain about: the quality of the web site. Such a nice concept should have been promoted with a much more appealing site (also checking the English copy…). [news via Pubblicità Italia]
Italian automaker Fiat has presented a new graphic style for all web sites in its network. Pubblicit� Italia explains that points of strength of the new line are two Flash based presentations which welcome users on the web sites. The presentation are focused on Fiat’s new cars and latest events. Fiat.it features an interesting path “Costruisci la tua Fiat” (Build up your own Fiat) that allows users to personalize their car immediately asking for an estimate and getting in touch with a car dealer to actually purchase it.
Fiat is running an online campaign to promote its Panda to 24- to 44-year-old women. As Revolution reports, Fiat has signed a sponsorship deal with Handbag.com which will include online ads, text links in the newsletter and a special branded section in the spring fashion pages (see screenshot).
This news isn’t exactly about online advertising, however I think I “have to” report it since it involves one of the main Italian brands. I’m talking about Fiat, the automakers, which is not doing very well in the market but in the last years have came out with nice advertising. Now they have appointed Publicis and Publicis will open a new office in Turin to fully support its client. If you want to learn more about this and you have a subscription to the Wall Street Journal (which btw I don’t have you might want to have a look at today’s article on the fact.
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