Italian automaker Fiat has presented a new graphic style for all web sites in its network. Pubblicit� Italia explains that points of strength of the new line are two Flash based presentations which welcome users on the web sites. The presentation are focused on Fiat’s new cars and latest events. Fiat.it features an interesting path “Costruisci la tua Fiat” (Build up your own Fiat) that allows users to personalize their car immediately asking for an estimate and getting in touch with a car dealer to actually purchase it.
Created by Tribal DDB Sydney McDonald’s has launched a new website that coincides with the launch of the second phase of advertising in the company�s strategy to counter what it describes as myths about its food. I’ve tried to look at the Web site, but it’s funny to see that it not directly linked from McDonalds’.com, which instead, presents an ugly framed html page. The news is reported today by B&T Marketing & Media.
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