Digital advertising and marketing: only the best ideas worldwide, since 2003

New web site for Evian

on December 11, 2003 by Martina Comments

Evian has put some freshness on its Web site, launching a new version developed by Nurun. The Web site is Flash based and, as AdWeek explains, aimed at affluent, health- and image-conscious 35- to 49-year-olds. It also features a sweepstake to win a dinner in finest restaurants across the US.

File under: brand image, evian

McDonald�s delivers food facts on new website

on May 26, 2003 by adverblog Comments

Created by Tribal DDB Sydney McDonald’s has launched a new website that coincides with the launch of the second phase of advertising in the company�s strategy to counter what it describes as myths about its food. I’ve tried to look at the Web site, but it’s funny to see that it not directly linked from McDonalds’.com, which instead, presents an ugly framed html page. The news is reported today by B&T Marketing & Media.

File under: brand image, new web site, restyling

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