Virgin Holidays has appointed interactive agency Underwired to redesign and enhance its website. The company is looking to increase its online sales and improve the promotion of Megadeals, its discounted holiday service. By having a fresher look and feel, it is intended that the customer call to action will be stronger. Megadeals will have better linkage around the site which will go live later in December 2004.
Spanish interactive agency Masmadera has created a new online image for Cepsa, the petroluem company. As explained in a press release on Marketing Directo they have paied particular attention to the navigation structure, in order to provide an easier access to the secondary content pages. On Cepsa.es you can see the results of their job done taking advantage of Flash and Xhtml.
BBC Radio Five Live has just relaunched its Web site to target new listeners and increase brand loyalty. The news is reported by Revolution Magazine which says that the new Web site should be easier to navigate and stimulate a greater interactive participation from listeners. To see how it looks like, here is the URL: www.bbc.co.uk/fivelive.
Created by Tribal DDB Sydney McDonald’s has launched a new website that coincides with the launch of the second phase of advertising in the company�s strategy to counter what it describes as myths about its food. I’ve tried to look at the Web site, but it’s funny to see that it not directly linked from McDonalds’.com, which instead, presents an ugly framed html page. The news is reported today by B&T Marketing & Media.
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