James Bond is taking the Web very seriously as you can tell from a series of online initiatives I’ve recently discovered. Unfortunately the outputs are not always as good as they could have been… Let’s see in detail… To celebrate the release of The James Bond Ultimate Edition DVD collection and the Buy Bond Get Bond Free promotional period, MGM Home Entertainment and 20th Century Fox Home Entertainment have launched an interactive insight into the James Bond world using Google Earth technology. Users can click on individual film titles to open up a chronological walk through each of the classic 20 Bond films. Each location is presents info and trivia on Bond’s adventures. Users will also be able to visit the virtual lot at Pinewood Studios, and see some exclusive images from the real home of Mr Bond. The Google Earth James Bond plug-in can be downloaded here.
British Airways is using Google Earth to promote its discounted rates to over 100 destinations worldwide. NMA reports the airline has created a “layer” to Google Earth which allows users to research holiday or business trips with high-resolution satellite images. By browsing the world with Google Earth, travellers wannabe can learn the most relevant information about the chosen destination as well as the most updated British Airways fares to get there. A very original idea that once again confirms how powerful Google’s tools are when it comes to online marketing. It’s just a question of using a little bit of creativity and imagination, then the sky is the limit, and British Airways (together with Agency.com, I believe) has clearly shown how far and cleverly you can go.
The new episodes of the movie Pirates of the Caribbean is promoted online in partnership with Google Earth. Basically they have created a map of a fictional island in the Caribbean, on which users can navigate and discover the movie related content. I must say I didn’t spend much time browsing the island… maybe because I didn’t find it very interesting… maybe because it appears to simply be a sort of external (unusual) menu to navigate the movie’s content (trailer, downloads etc…).
Dutch online marketing magazine Emerce has an interesting interview with Chikai Ohazama, Google Earth product manager. Google is releasing this week a new version of the 3D application which allows users to browse the world through satellite pictures. In general, in the new version the quality of the images has been very much improved, but the most appealing feature for us, as marketers (and advertisers), is the possibility of using Google Earth to display ads. Advertising will increasingly become a part of the tool. Mr Ohazama explains they are still in a testing phase to find the best solutions for advertisers, but the AdWords model is already an interesting model to use and exploit. If you’re interesting in learning more about the new Google Earth version, this is the link to follow…
To properly celebrate (and of course take promotional advantage) of the upcoming Olympic games, Fiat has partnered with Google Earth to launch an extremely cool online competition. Under the snows of Turin and the Olympic valleys Fiat has hidden an exclusive Ferrari 360 Experience pass and four Fiat Sedici cars. The game (Sedici contest) challenges users finding on a Google Earth map the places where suche prizes have been hidden. The competition is also in English, so I definitely invite you to give it a try. The campaign has been created by TestawebEdv, and I’m glad I can eventually post a nice Italian interactive concept. Of course , I have one thing to complain about: the quality of the web site. Such a nice concept should have been promoted with a much more appealing site (also checking the English copy…). [news via Pubblicità Italia]
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