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Best campaigns targeting gay online users

February 18, 2005 at 7:12 by Martina Comments

The winners of the annual PlanetOut Advertising Awards, have been announced this week. The PlanetOut network is a leader in gay media with over 3.3 million active register users, and the awards are assigned to the campaigns showing innovation and excellence in advertising within the gay and lesbian community.
The winners are:


- Best Gay and Lesbian Interactive Campaign: General Motors, Saturn (agency: GM Planworks)
- Best Branding Campaign: NIVEA FOR MEN (agency: RDA International)
- Best Rich Media Campaign: Wrigley, Eclipse (agency: OMD Chicago and San Francisco-based EVB)
- Automotive Industry Category Leadership Award: Scion (agency: ATTIK San Francisco)
- Best DTC Creative Execution: Glaxo Smith Kline, Paxil (agency: Beyond Interactive)
- Best Overall DTC Campaign: Bristol-Myers Squibb, Sustiva and Reyataz (agency: mOne Worldwide)
- Best Direct Response Campaign: AOL (agency: Digitas)

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