In the Navy!

The Royal Navy in the UK has launched an online campaign to recruit aircrew. Netimperative reports the initiative is managed through COI and developed in partnership with Glue London and I-Level. Email marketing will play a key role, with target messages to people who asked the Royal Navy information in the past. Banners and rich media skyscrapers will also be part of the campaign, appearing on sites visited by 16-23 years old men.