In the UK, Glue London has launched an interesting online recruitment campaign for the Royal Navy. Since the message has to be delivered to 15-24 years olds, they’ve decided to go for the media this group usually uses: email and mobile phones. If you have a message to deliver, than take advantage of their “service”… Get The Message it’s a website and an application which allows users to send personalized (yes, they pronounce the recipient’s first name) video messages to be delivered via both email and mobile phones using a variety of Royal Navy hardware from Sea King helicopters to submarines, dive boats and even Royal Marine Commandos. The concept is quite original and surely very well executed. Video plays a key role in the campaign, and it’s surely spectacular enough to get the attention of the picky 15-14 years olds.
The Royal Navy in the UK has launched an online campaign to recruit aircrew. Netimperative reports the initiative is managed through COI and developed in partnership with Glue London and I-Level. Email marketing will play a key role, with target messages to people who asked the Royal Navy information in the past. Banners and rich media skyscrapers will also be part of the campaign, appearing on sites visited by 16-23 years old men.
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