In the UK, Glue London has launched an interesting online recruitment campaign for the Royal Navy. Since the message has to be delivered to 15-24 years olds, they’ve decided to go for the media this group usually uses: email and mobile phones. If you have a message to deliver, than take advantage of their “service”… Get The Message it’s a website and an application which allows users to send personalized (yes, they pronounce the recipient’s first name) video messages to be delivered via both email and mobile phones using a variety of Royal Navy hardware from Sea King helicopters to submarines, dive boats and even Royal Marine Commandos. The concept is quite original and surely very well executed. Video plays a key role in the campaign, and it’s surely spectacular enough to get the attention of the picky 15-14 years olds.
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