Digital advertising and marketing: only the best ideas worldwide, since 2003

A sweepstake for American Airlines

April 13, 2005 at 12:47 by Martina Comments

American Airlines has partnered with Blockbuster to promote its web site and the online DVD rental service through a series of online sweepstakes. As ClickZ reports, the idea for AA is again to invite users to bypass travel agencies and buy their tickets directly online. The sweepstakes are promoted with online ads and email marketing driving traffic to aa.com/promo. The agency behind the site is Tribal DDB Dallas.

Comments are closed.

Advertise here