In the UK American Airlines is running an online competition to give away a series of prizes. Visitors are invited to match pictures with US destinations, upon completion of the (silly) game, anyone automatically enters a draw to win flight tickets, headsets or theatre tickets. Sorry but I can’t help smiling thinking about the game idea: this week on his show Jay Leno said that according to a National Geopraphic survey, many US teenagers are not able to point the United States on a world map… so Brits should show them where they are
American Airlines has partnered with Blockbuster to promote its web site and the online DVD rental service through a series of online sweepstakes. As ClickZ reports, the idea for AA is again to invite users to bypass travel agencies and buy their tickets directly online. The sweepstakes are promoted with online ads and email marketing driving traffic to aa.com/promo. The agency behind the site is Tribal DDB Dallas.
… Says American Airlines introducing its brand repositioning campaign. The company wants to reinforce its brand in the marketplace with a comprehensive integrated, bilingual marketing program. The advertising program includes television, radio, print and online ads in both English and Spanish. The web will play an important role in the initiative, with a dedicated site titled WhyYouFly.com (accessible through AA.com… but I was unable to find it out). The site will establish a dialogue between American and its customers, inviting customers to send in stories, photos and video that illustrate why they fly. The site also will enable customers to view the program advertising, as well as learn more information about the features and functions of AA.com, such as online flight check-in, flight status notification and online reservations.
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