Microsoft promotes “The New Era” for Office

Over 7 million pounds have been invested by Microsoft to promote the new Office version. New Media Age explains the campaign has a “viral nature” and includes streaming video clips, banners as well as print and outdoor ads. The creativity is by McCann WorldGroup (McCann-Erickson for advertising and MRM Partners for direct marketing) which decided to use the image of dinosaurs to encourage users to “evolve” and upgrade.