“Be cool” and the strange promotion
The new movie with John Travolta “Be Cool” is debuting this week in Italy. 20th Century Fox is promoting it with an online campaign featuting banners and pop-ups (!?!) on the main Italian portals Virgilio, Msn, Repubblica and on Radio Deejay. The promotion includes a competition which invites users to sing the soundtrack song, save it as mp3 and get the chance to record a Cd in a studio. More info on this strange campaign on DailyMedia (in Italian).