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“Be cool” and the strange promotion

April 15, 2005 at 2:03 by Martina Comments

The new movie with John Travolta “Be Cool” is debuting this week in Italy. 20th Century Fox is promoting it with an online campaign featuting banners and pop-ups (!?!) on the main Italian portals Virgilio, Msn, Repubblica and on Radio Deejay. The promotion includes a competition which invites users to sing the soundtrack song, save it as mp3 and get the chance to record a Cd in a studio. More info on this strange campaign on DailyMedia (in Italian).

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