Peugeot 206: “Sweet Years”, sad ideas
Euro RSCG 4D has created an online push for the new Peugeot 206 Sweet Years edition. A micro-site supports the Tv campaign recreating an atmosphere inspired to the ’70 and Starsky & Hutch in particular. The site is nothing special, also because it is focused on the testimonial, Christian Vieri, a football player, not exactly a winning symbol. They could have done the promotion much better since also the draw which gives away Sweet Years t-shirts isn’t really something exciting.