Digital advertising and marketing: only the best ideas worldwide, since 2003

The Republic of Lauda

June 15, 2005 at 8:22 by Martina Comments

Niki Lauda is a former Formula 1 pilot. Lauda Air is the airline company he founded in Austria about twenty years ago. The Republic of Lauda is an original marketing concept and a virtual world created by JWT Wien.
The idea is to strengthen Lauda’s Air position on the market with a provocative and sexy campaign. In the Republic of Lauda it’s always holiday, because holiday is a state of mind, and because Lauda Air offers 34 destinations to relax and escape the daily stress.
For sure we can agree they have decided to do things in a different way. I like the concept, the outdoor advertising is good, while to me, the Web part looks rather poor.

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