Start packing your bags… LynxJet is about to relaunch with a new sexy campaign. Rumours say this time the entire campaign will run only online, and it will be centered around role playing and, of course, beautiful women. Video content and games will take visitors through the seduction challenge… Sounds interesting, I believe it’s launching in a couple of days, if you’re curious, leave your email address on the site. The hostes will get in touch with you. Check out the post about the first campaign.
Niki Lauda is a former Formula 1 pilot. Lauda Air is the airline company he founded in Austria about twenty years ago. The Republic of Lauda is an original marketing concept and a virtual world created by JWT Wien. The idea is to strengthen Lauda’s Air position on the market with a provocative and sexy campaign. In the Republic of Lauda it’s always holiday, because holiday is a state of mind, and because Lauda Air offers 34 destinations to relax and escape the daily stress. For sure we can agree they have decided to do things in a different way. I like the concept, the outdoor advertising is good, while to me, the Web part looks rather poor.
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