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Listen to the blogs

June 21, 2005 at 7:12 by Martina Comments

Bloggers and blogs’ readers leaving comments on the entries are the ultimate focus group. Adweek (sub. req.) explains U.S. Cellular through G Whiz carried out a market research listening to what potential college-age consumers were saying on their blogs.
G WHIZ is a subsidiary of Grey Global Group specialized in targeting the youth segment.
The Wall Street Journal also has a (free!) article on this topic.

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