Digital advertising and marketing: only the best ideas worldwide, since 2003

Listen to the blogs

on June 21, 2005 by Martina Comments

Bloggers and blogs’ readers leaving comments on the entries are the ultimate focus group. Adweek (sub. req.) explains U.S. Cellular through G Whiz carried out a market research listening to what potential college-age consumers were saying on their blogs. G WHIZ is a subsidiary of Grey Global Group specialized in targeting the youth segment. The Wall Street Journal also has a (free!) article on this topic.

File under: blogs, generation y, market research, us cellular

Online marketing budgets are growing

on May 13, 2004 by Martina Comments

According to the new 2004 IT Marketing Trends Study an estimated 45 percent of technology marketing budgets in 2004 will be spent online. Interviewed on Destination Crm, Mary Kelly, marketing director at Bitpipe (the company that carried out the research) said:

“Basically we’ve found a nice, solid shift to online marketing,” says “I think the ability to optimize online campaigns and measure the results makes online lead-generation attractive to marketers.”

File under: market research, online marketing budgets

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