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Do you love Fiat? I don’t…

June 23, 2005 at 9:49 by Martina Comments

In the UK Fiat is running an advertising campaign to push its models to the women segment. Revolution Magazine reports the Italian car brand has set up a micro-site featuring the message “I love Fiat” with the aim to provide information about the models. Radio, print and online ads are driving traffic to the site which also hosts a competition that will give away a “Panda Eleganza” to a lucky winner.
fiat_uk.jpg
The site, developed by Emap Advertising, looks awful to me because of the colors’ choice. Even if Fiat is an Italian company, it doesn’t mean you “have” to use green, red and white to effectively support a brand. A part from this, the site is also packed with stereotypes: pasta, Venice and fashion. I just miss the mandolino…

3 Responses to Do you love Fiat? I don’t…

  1. LoveFiat says:

    I completly disagree and think the ‘I Love Fiat’ website looks amazing! I currently own my second Fiat and have no problems. I am looking forward to getting my third Fiat – possibly a “Panda Eleganza” and the ‘I Love Fiat’ website looks fantastic…. very colourful, excellent layout and informative. The website should be a hit!

  2. dave says:

    for me is a really good idea use the italian colors on alla the cars..beacuase italy’s probably the best country in the world!:)

  3. el panpir says:

    I am italian and yes, the website is awful, fiat generally sucks in products and adv.

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