Bell and the “Moving Day Madness”
Canadian telcom operator has launched “The Moving Day Madness” an advergame to promote its Online Moving Centre.
[news via Ipub.ca.cx]
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They have a good idea for this game, and they nailed the simplicity of it.
However as I noted in my review the execution is lacking, and it really hurts the overall experience.
There’s too many places where the user doesn’t know what to do next. The worst time is at the end of the game, where they send everyone to a survey with no links back to the game!