Digital advertising and marketing: only the best ideas worldwide, since 2003

Lacoste promotes online its fragrances

July 12, 2005 at 4:04 by Martina Comments

Lacoste has decided to use online marketing to make people discover its new fragrances. Clark McKay & Walpole North developed a campaign which takes advantage of a micro-site where visitor can request to receive perfume samples. Of course anyone who ask to try the fragrance for free will be added to a database for future promotions.

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