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Marketers discovering the “third screen”

July 12, 2005 at 5:10 by Martina Comments

Big brands are launching this summer mobile marketing campaigns in the US. Bringing with them the experience of similar initiatives run in Europe in the last few years, companies like Coca-Cola, McDonald’s and Heineken have started using mobile elements to target the American market. AdAge reports consumers packaged-goods brands like Nesquik and Starburst are particularly active, opting for low risk on-pack promotions. Coca-Cola instead is exploring the rich and fascinating world of mobile games.
But the article highlights an interesting aspect: marketers are increasingly interested in mobile marketing, but the agencies aren’t (yet) there to help them and provide ideas and resources… All right, if you need help, you know where to find me…
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