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Beers and advergames for men (and curious women ;-)

July 19, 2005 at 10:16 by Martina Comments

I usually don’t like the use of stereotypes in advertising but this time I make an exception pointing you to the Milwaukee’s Best Light beer micro-site. Mother/N.Y. and The Boston’s Barbarian Group created a site full of stuffs which will generate a lot of buzz among men (and curious women ;-)
Just check out the “Act like a man” advergames section to understand what I mean (have a look also at the guy reading the site privacy policy…).
milwaukee_beer.jpg

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