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Do-it-yourself online marketing

July 20, 2005 at 8:34 by Martina Comments

It is getting more and more common to engage prospects with “do-it-yourself” online marketing ideas. Here you have two good examples of what I mean where, as you will see, it’s the end user who adapts and creates a marketing message that fits his personality and individuality.
In the first case we have Burger King and its co-marketing effort to promote the Fantastic Four movie. Visitors are invited to create their own comic book using the Fantastic Four characters, a series of text balloons and “crash, sckreee, thwack and blaaam” exclamations. At the end of the job , the improvised cartoonist can also print out his strip. I love this idea because it’s engaging and also because it perfectly delivers Burger King payoff: Have it your way.
comic4burger.jpg
The second example is related to the “do-it-yourself” Wedding Crasher trailer. You can upload your photo and automatically become the protagonist of the movie by “crashing” the trailer. Give it a try.

2 Responses to Do-it-yourself online marketing

  1. Thanks for the link, that was fun! Have a great day. Cheers! :)

  2. Georgie says:

    Hi there,
    I can’t seem to access this link for the create your own comic book.
    Can anyone please tell me, is it still active?
    Thanks

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