It is getting more and more common to engage prospects with “do-it-yourself” online marketing ideas. Here you have two good examples of what I mean where, as you will see, it’s the end user who adapts and creates a marketing message that fits his personality and individuality. In the first case we have Burger King and its co-marketing effort to promote the Fantastic Four movie. Visitors are invited to create their own comic book using the Fantastic Four characters, a series of text balloons and “crash, sckreee, thwack and blaaam” exclamations. At the end of the job , the improvised cartoonist can also print out his strip. I love this idea because it’s engaging and also because it perfectly delivers Burger King payoff: Have it your way. The second example is related to the “do-it-yourself” Wedding Crasher trailer. You can upload your photo and automatically become the protagonist of the movie by “crashing” the trailer. Give it a try.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen