It is getting more and more common to engage prospects with “do-it-yourself” online marketing ideas. Here you have two good examples of what I mean where, as you will see, it’s the end user who adapts and creates a marketing message that fits his personality and individuality. In the first case we have Burger King and its co-marketing effort to promote the Fantastic Four movie. Visitors are invited to create their own comic book using the Fantastic Four characters, a series of text balloons and “crash, sckreee, thwack and blaaam” exclamations. At the end of the job , the improvised cartoonist can also print out his strip. I love this idea because it’s engaging and also because it perfectly delivers Burger King payoff: Have it your way. The second example is related to the “do-it-yourself” Wedding Crasher trailer. You can upload your photo and automatically become the protagonist of the movie by “crashing” the trailer. Give it a try.
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