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Ferrero and the kids’ online paradise

July 25, 2005 at 2:27 by Martina Comments

Pubblicità Italia reports Kinder and Ferrero snacks brands have launched an advertainment website targeting 4 to 12 years old kids. The site is called Animotosi and is built around the ideas of fun and movement. Advergames, e-cards, personalised cartoons create an attractive environment for young web surfers.
The only thing I don’t really like is that there is also a mobile goodies section, where kids can download ringtones and logos. Even though I understand in Italy we have very young boys and girls owning a mobile phone, I’m not sure it’s very ethical to offer them such kind of content. Let’s be honest, 99 percent of the times kids don’t need a mobile phone, so why should we make them desire something completely unnecessary? Am I too radical in my views?

2 Responses to Ferrero and the kids’ online paradise

  1. Nice game, but I think 4-6 years old children are young for this games.

  2. CheeChiaw says:

    Ya, i totally agree that its encouraging kids to desire for something completely unnecessary to them.

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