Pubblicità Italia reports Kinder and Ferrero snacks brands have launched an advertainment website targeting 4 to 12 years old kids. The site is called Animotosi and is built around the ideas of fun and movement. Advergames, e-cards, personalised cartoons create an attractive environment for young web surfers. The only thing I don’t really like is that there is also a mobile goodies section, where kids can download ringtones and logos. Even though I understand in Italy we have very young boys and girls owning a mobile phone, I’m not sure it’s very ethical to offer them such kind of content. Let’s be honest, 99 percent of the times kids don’t need a mobile phone, so why should we make them desire something completely unnecessary? Am I too radical in my views?
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen