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Mobile coupons and traditional marketing

August 12, 2005 at 9:18 by Martina Comments

From Finland a smart idea that integrates traditional and mobile marketing: you buy Flora Margarine (Unilever brand), you collect ten packages, you mail them to a “snail mail” address. Then you receive a 100 euros mobile gift certificate to Finnmatkat, a Finnish travel agency (well, you can also decide to get a mail certificate). The agency behind this is Lowe Forever, while the technology is provided by FlyerOne.
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