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Tag archives: finland

The paper advergame

on October 24, 2011 by Martina Comments

I’m a big fan of print campaigns that get interactive above and beyond QR codes. The “paper” advergame is traditional innovative idea by DDB Helskinki to promote mobile operator Sonera, who has been the first to launch a 4G mobile network. Read more…

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Mobile coupons and traditional marketing

on August 12, 2005 by Martina Comments

From Finland a smart idea that integrates traditional and mobile marketing: you buy Flora Margarine (Unilever brand), you collect ten packages, you mail them to a “snail mail” address. Then you receive a 100 euros mobile gift certificate to Finnmatkat, a Finnish travel agency (well, you can also decide to get a mail certificate). The agency behind this is Lowe Forever, while the technology is provided by FlyerOne. [News via the mobile experience]

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