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Advertisers and the Generation Y

August 26, 2005 at 9:30 by Martina Comments

The Sydney Morning Herald (free reg.) investigates the net generation which proves cynical towards advertising messages. Cashed-up and brand-conscious, teenagers and young adults born between 1979 and 1994 are heavily involved in family purchases, and the spend money on DVDs, mobile phones, videogames and iPods. Winning their attention is strategic for any advertiser in technology, entertainment and leisure.

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