Cry Wolf, a movie and an online challenge
Random Culture reports about an interesting online game created to support the launch of an upcoming horror movie “Cry Wolf“. In order to play the Cry Wolf Game you need an AOL Instant Messenger account, because you will have to chat with 15 people to find out who is the killer. The curious thing is that the website offers a tutorial to explain how the game works. A mobile version of the game is also available and allows player to win a trip to Hollywood.
A nice integrated effort to generate buzz around a movie, the only thing I don’t like is that there are five different websites hosting the content. One for the trailer, one for the mobile game, one for the online game, one for the “Wolfpack” and one for the making-of video.