Digital advertising and marketing: only the best ideas worldwide, since 2003

Husbands for sale for Desperate Housewives

September 7, 2005 at 2:48 by Martina Comments

Desperate Housewives in debuting in France and Canal + is promoting it with a smart idea which will probably generate quite a lot of word of mouth among women:
Buy and sell your husband online. You can select him by region, age (over 86 years old are also available) and by “perfection level”.
The site offers great deals and most of all the delivery is free :-)
Too bad that for obvious privacy issues you cannot actually sell your own husband uploading the picture and description on the website.
Euro RSCG 4D came up with the idea.

One Response to Husbands for sale for Desperate Housewives

  1. Nenelle says:

    People could do that for around 2/3 weeks when there was a teasing phase for 2/3 weeks (they can win a great travel). Idea is quite cool but buzz was too short > coz’ of the delay (DH was launch this month)

Advertise here