Selling heating systems in France is a serious and creative business. A few days after “Winter is back“, I’ve found another example of an heating system producer (Sauter) who decided to follow the advertainment trend to sell (and make people talk) about his products. They put online a series of (mini) webisodes very much inspired to Desperate Housewives. Four women, each associated to a heater (maybe this doesn’t sound very nice to say…) to do their best to spend the whole day at home (I hope I understood the plot correctly…) A good concept to animate a digital project and to communicate a “boring” product in an appealing way. Unfortunately the execution is not as brilliant as the starting idea. I found the webisodes rather boring (I quit after the third one) and actually they didn’t give me any reason to come back and see how the story is going to finish. What do you think?
Another brilliant gadget from Apple, the iPod video. And another brilliant marketing idea: Desperate Housewives and Lost episodes to be downloaded for just $1.99. Ladies and gentlemen, this is the next BIG thing. Shall we also tag it as “mobile marketing”? [via Adrants]
Desperate Housewives in debuting in France and Canal + is promoting it with a smart idea which will probably generate quite a lot of word of mouth among women: www.husbandsforsale.com. Buy and sell your husband online. You can select him by region, age (over 86 years old are also available) and by “perfection level”. The site offers great deals and most of all the delivery is free Too bad that for obvious privacy issues you cannot actually sell your own husband uploading the picture and description on the website. Euro RSCG 4D came up with the idea.
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