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Walkers gives away iPod mini

September 8, 2005 at 9:30 by Martina Comments

Another competition…
In the UK, Walkers crisps has launched a promotion to give away an iPod mini every five minutes. On each Walkers’ packet buyers find a ten digit code they can text or email in order to enter into the next five-minute draw to win an iPod mini. A microsite supports the initiative providing people with hints and tips on the best time to submit their code.
The site also provides music news in partnership with NME.com

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One Response to Walkers gives away iPod mini

  1. Piers Fawkes says:

    Two days ago this would have been seen as just some unimaginative promotion (see Henry Lambert’s piece on why the iPod is the new toaster), now the campaign is surely a joke – which spotty junk-food chomping child wants to own an iPod Mini in the playground?

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