Digital advertising and marketing: only the best ideas worldwide, since 2003

Walkers gives away iPod mini

on September 8, 2005 by Martina Comments

Another competition… In the UK, Walkers crisps has launched a promotion to give away an iPod mini every five minutes. On each Walkers’ packet buyers find a ten digit code they can text or email in order to enter into the next five-minute draw to win an iPod mini. A microsite supports the initiative providing people with hints and tips on the best time to submit their code. The site also provides music news in partnership with NME.com

File under: text and win, Walkers

Text and win with Colin Firth

on January 12, 2004 by Martina Comments

Enpocket and cdp-travissully have produced a text-to-win campaign for the Netherlands Board of Tourism through 135 Caffe Nero outlets capitalise on the interest around the ‘Girl with a Pearl Earring’ which stars Colin Firth and Scarlett Johansson. More than 300,000 postcards have been distributed through the caf�s and broadsheets, offering an instant ‘text to win’ for tickets to the film and entry in a draw for a 3-night break to The Hague to see the real ‘Girl with a Pearl Earring”. Jeremy Wright, co-founder of Enpocket, said:

“This campaign demonstrates the simple fact that the use of text as a response mechanism is as relevant when targeting older, higher-end audiences as it is with younger mass-market audiences. As the most recent Mobile Media Monitor (October 2003) from Enpocket Insight showed, more than 9 out of 10 mobile owners 25-44 are now active text users.”

File under: enpocket, movie, text and win

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