A great video challenge for Saab
Random Culture points to another (see the KFC entry) online video adventure (but I suspect this is online since May). This time the automaker Saab is behind the challenge on the streets of London. The smart idea is to promote the new Saab 9-3 Sportwagon challenging players to race against time. Saab is supporting the campaign also with a 100-page adventure game book featuring the Saab 9-3 SportWagon sent to 50,000 prospects and existing customers.
I really had fun playing the game, even if I did’t prove to be a very good driver. I guess it’s because the driver was sitting on the right Anyway, it’s nice to see that advergames are evolving and getting more and more engaging.