In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but the result is astonishing. As said, the first piece is a beautiful Tv commercial that takes you through the world of Saab.
Anothere cool interactive project coming from Sweden: it’s called the Turbo Gene Test and it aims at discovering your personality as a driver and consequently, the car you should drive.
It’s a simple but amusing experience, very nicely designed with witty questions and interactions that make the website worth a couple of minutes visit. Unfortunately at the end the outcome of the test is a bit too obvious and boring, but maybe it’s me that I’m too demanding.
The agencies behind the project are Lowe Brindfors and Acne Digital.
Random Culture points to another (see the KFC entry) online video adventure (but I suspect this is online since May). This time the automaker Saab is behind the challenge on the streets of London. The smart idea is to promote the new Saab 9-3 Sportwagon challenging players to race against time. Saab is supporting the campaign also with a 100-page adventure game book featuring the Saab 9-3 SportWagon sent to 50,000 prospects and existing customers. I really had fun playing the game, even if I did’t prove to be a very good driver. I guess it’s because the driver was sitting on the right Anyway, it’s nice to see that advergames are evolving and getting more and more engaging.
In the UK Channel 4 is hosting an exclusive online campaign from Saab promoting its new 9-3 Sportwagon due to be launched in July. New Media Age (reg. req.) explains the agency behind the ads is Draft London which decided to develop the theme “choose your own adventure” to target young, active (and rich…) families.
Saab is launching a massive online marketing campaign to boost awareness of its cars in the UK. Draft London developed a series of rich media ads which can be explored by users to find out the model name, prices and finance offers. In the press release, Elliot Grace, marketing communications manager at Saab Great Britain, comments:�The nature of online media is very appealing for us, as it gives us the chance to link brand messages and quite detailed product information relatively easily. It�s also very flexible, enabling us to showcase the whole range through a single campaign, without having to dilute the creative.�
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