In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but the result is astonishing. As said, the first piece is a beautiful Tv commercial that takes you through the world of Saab.
In Japan, Adidas is promoting the 2009 edition of Sala Festa (a futsal tournament with an heavy touch of fashion and music) with a weird mini-website.
Actually the online experience is all about an alienating animation with monsters and balls rolling across the screen, but it is definitely worth a quick visit.
Definitely this is not the kind of content I’m interested into, but the UFC 79 website for the Nemesis match tomorrow night is impressive. Interesting the idea of creating a mini-site for an event (also streamed live online), and very good execution in Flash to deliver a rough, engaging experience.
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