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Saab targets young (rich) families

May 19, 2005 at 8:59 by Martina Comments

In the UK Channel 4 is hosting an exclusive online campaign from Saab promoting its new 9-3 Sportwagon due to be launched in July. New Media Age (reg. req.) explains the agency behind the ads is Draft London which decided to develop the theme “choose your own adventure” to target young, active (and rich…) families.

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