Digital advertising and marketing: only the best ideas worldwide, since 2003

Meet the Superhumans

on July 25, 2012 by Martina Comments

Wow. Or maybe, ouch. This TVC by Channel 4 to promote its coverage of the Paralympic Games might hit it like a punch in the stomach. It will give you goosebumps. I quote Slate Magazine that says it’s the most amazing Olympic video you’ll ever see. Must watch. Must share. Read more…

File under: channel 4, Paralympic Games, tvc, video of the day

Great British Sex Survey Site

on August 21, 2011 by Mark Comments

Channel 4 gets naughty! Do you like the Reverse Cowgirl, the Boy On Top or doing it Standing? Channel 4 in the UK has conducted a sex survey derived from the 7,500 participants of the ‘Great British Sex Survey’ 2011. The full-flash “sexperience 1000″ allows you to take a survey yourself. The dedicated website has a load of tips etc to help you understand and get more out of your sex-life. An interesting way to confront the taboos and fun that is the stuff we usually don’t talk about Read more…

File under: britain, channel 4, sex, survey

Saab targets young (rich) families

on May 19, 2005 by Martina Comments

In the UK Channel 4 is hosting an exclusive online campaign from Saab promoting its new 9-3 Sportwagon due to be launched in July. New Media Age (reg. req.) explains the agency behind the ads is Draft London which decided to develop the theme “choose your own adventure” to target young, active (and rich…) families.

File under: channel 4, online campaign, saab

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