Heineken, online marketing with Google Image Search
Here in The Netherlands interactive agency Qi has launched an innovative campaign for Heineken taking advantage of Google Image Search. To promote the Heineken’s Tapvat (a sort of portable beertender) they have created a personalized postcard generator and a competition that allows visitors to win they favorite travel destination.
All you have to do is to type in the city you’d like to visit. The system connects to Google Image Search and comes up with a series of pictures. Pick the one your prefer and the site will create your personalized postcard.
The idea is definitely smart but at the moment also has a few pitfalls. Even if the Safe Search is turned on, Google Image Search might come up with weird images. For example, try typing Amsterdam as a destination. The first picture you get is a guy smoking a huge joint (yeah, this is really A’dam you might argue
The other issue is connected to copyright… but lately Google has shown not to care much about this…