Here in The Netherlands interactive agency Qi has launched an innovative campaign for Heineken taking advantage of Google Image Search. To promote the Heineken’s Tapvat (a sort of portable beertender) they have created a personalized postcard generator and a competition that allows visitors to win they favorite travel destination. All you have to do is to type in the city you’d like to visit. The system connects to Google Image Search and comes up with a series of pictures. Pick the one your prefer and the site will create your personalized postcard.
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