Here in The Netherlands interactive agency Qi has launched an innovative campaign for Heineken taking advantage of Google Image Search. To promote the Heineken’s Tapvat (a sort of portable beertender) they have created a personalized postcard generator and a competition that allows visitors to win they favorite travel destination. All you have to do is to type in the city you’d like to visit. The system connects to Google Image Search and comes up with a series of pictures. Pick the one your prefer and the site will create your personalized postcard.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy