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Product placement gets smarter

November 16, 2005 at 9:23 by Martina Comments

csimiami.jpgProduct placement evolves and meets online video. Mediapost reports CBS will put a bonus scene from CSI: Miami on its website featuring a plot twist that will not be revealed to television viewers until later in the season. This is already a smart marketing move for the broadcaster, but the the big news for advertisers is that the bonus scene page will be sponsored by General Motors’ Hummer brand of trucks which will also actually appear in the bonus scene itself.
This is actually something that confirms there is life after the 30 seconds commercial, and that product placement can be done in more sophisticated (and smart ways) than just showing a guy drinking a Coke in a popular tv series.

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