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WAP portal for the new Seat

November 16, 2005 at 9:15 by Martina Comments

In the UK, automaker Seat has started a mobile marketing initiative to promote the launch of its new Leon car model. A Wap portal featuring all the information on the new Leon is currently being promoted with Tv and print advertising. The Wap site also allows visitors to book a test drive or order a brochure.
Ok, this is not a sensational news, but I like the fact Seat is exploring new marketing channels. The future is in integration, so let’s support all the brands that make the first steps in this direction.
[news via NMA]

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