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IAB releases broadband video guidelines

December 4, 2005 at 5:47 by Martina Comments

Last week the IAB has released a set of guidelines for broadband video commercials online. Fortunately, on ClickZ, Ian Schafer provides us with an explanation of what this guideslines practically mean for advertisers, publishers and end-users.
eMarketer estimates the online video ad market in 2005 will generate $225 million. It also expects spending will rise to $640 million in 2007 and $1.5 billion in 2009.

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