Last week the IAB has released a set of guidelines for broadband video commercials online. Fortunately, on ClickZ, Ian Schafer provides us with an explanation of what this guideslines practically mean for advertisers, publishers and end-users. eMarketer estimates the online video ad market in 2005 will generate $225 million. It also expects spending will rise to $640 million in 2007 and $1.5 billion in 2009.
CNET Networks, Univision, Weather.com and Yahoo! have announced yesterday they have started implementing the Global Ad Campaign Measurement and Audit Guidelines issued by the IAB last November. The guidelines offer a detailed definition for counting an online ad impression and were issued to satisfy the need for a standardized method of measuring Interactive advertising by offering a detailed definition for counting online ad impressions. The global guidelines can be downloaded here.
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