What Makes Coffee Good?
Starbucks has launched a minisite to explain what makes coffee good.
Coming from the city of Illy Caffe’ and being my father a “barista” the site immediately got my attention. I think they created a nice online experience to take people “behind the scenes”. Content is divided in four sections and presents videos, tips and pictures and some interactive tools to explain the “brewing process”.
The site was created by Second Story Interactive.