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The Tampax ringtone

December 11, 2005 at 9:12 by Martina Comments

Ops, sorry if the post’s title sounds a little bit rude, but actually the news is really about P&G giving away a ringtone to promote its Tampax brand. As New Media Age (sub. req.) reports, Tampax is running an on-pack promotion driving girls to this website where they can create personalized ringtones and share them with other site visitors. The ringtone preview is free for everybody, but in order to download the tune visitors need to submit a unique code they can find on Tampax packs.
tampaxtune.gif
Given the brand, the initiative is certainly unique, and I invite you to visit the site which is really well done. Of course, following the current trend, user generated content is at center of the stage, also with a competition which will assign Motorola phones to the most voted personal tunes.

One Response to The Tampax ringtone

  1. Dylan Boyd says:

    So will people be able to identify one another by ringtone as Tampax users? I think it is a good branding out reach and a well thought out site, but my gut tells me that things like tampax are personal and will someone know by ringtone what you use?

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