Digital advertising and marketing: only the best ideas worldwide, since 2003

Another idea: barcode marketing

February 7, 2006 at 8:35 by Martina Comments

NeoMedia has been awarded a patent covering the capture and processing of bar codes explicitly from camera cell phones. NeoMedia’s technology enables capturing the image of a bar code by the camera device on a Web-enabled cell phone, and processing the bar code so as to deliver the appropriate URL – or Web-based information – to the user’s cell phone screen.
demo_end_barcode.jpg
[via The Pondering Primate]

3 Responses to Another idea: barcode marketing

  1. Another display of how the US patent office will issue a patent at the drop of a hat in orde to make a buck. This concept has been in commercial practice in Japan for a few years now. So very innovative NeoMedia…

  2. Matteo says:

    more or less it’s something like the Semapedia project

  3. Flo says:

    It’s also been done before with OP3 technology, 2 years ago. Not very innovative indeed.

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